The HeyCreator Show Dakota Robinson: From Electrician to Successful Ghostwriter
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Sep 12, 2023 In this episode, Tim Stoddart interviews Dakota Robertson, founder of GrowthGhost, about his entrepreneurial journey. They discuss the relatability of not feeling like a natural-born entrepreneur and how to embrace opportunities that come your way. Topics covered include mindset in entrepreneurship, monetizing social media content, growing a ghostwriting business, exploring social media platforms, and the power of email marketing.
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From Electrician To Writer
- Dakota left his electrician job after reading Rich Dad Poor Dad and traveling Southeast Asia, which shifted his priorities toward freedom and entrepreneurship.
- He tried many side hustles before discovering Twitter writing in September 2020 and began monetizing via ghostwriting.
Identity Changes Drive Action
- Mindset shifts from books like Rich Dad Poor Dad and Think and Grow Rich changed Dakota's identity and actions gradually.
- Changing identity led to different choices, experiences, and ultimately a different life trajectory.
Monetize With Cohorts And Inbound
- Build a visible brand and let inbound leads find you by consistently publishing valuable content and linking a service in your bio.
- Use cohort launches with scarcity to monetize without constant promotion and preserve engagement.