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The HeyCreator Show
Dakota Robinson: From Electrician to Successful Ghostwriter
Sep 12, 2023
In this episode, Tim Stoddart interviews Dakota Robertson, founder of GrowthGhost, about his entrepreneurial journey. They discuss the relatability of not feeling like a natural-born entrepreneur and how to embrace opportunities that come your way. Topics covered include mindset in entrepreneurship, monetizing social media content, growing a ghostwriting business, exploring social media platforms, and the power of email marketing.
45:39
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Quick takeaways
- Email newsletters are essential for reaching your audience directly and fostering a deeper connection, providing in-depth and valuable content that has a compounding effect on your business.
- Ghostwriting is a popular service that allows business owners to outsource content creation and expand their online presence, with the potential to offer comprehensive services like social media management and copywriting.
Deep dives
The Importance of Email Newsletters and Building an Email List
Building an email list is essential as it allows you to reach your audience directly without being at the mercy of algorithm changes on social media. Email newsletters provide in-depth and valuable content that fosters a deeper connection with subscribers. Growing an email list has a compounding effect, with each new subscriber adding to the potential reach of your content. By prioritizing email growth and focusing on high-quality content, you can create a valuable asset for your business.
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