The Skinny Confidential Him And Her Show

From Stable Career To Creator: What It Really Takes To Build A Brand From Scratch Ft. Matt & Nora Kramer Of Sunny Fine Foods

Dec 29, 2025

Nora and Matt Kramer, co-founders of Sunny Fine Foods, share their journey from stable careers to entrepreneurship. They discuss the unexpected gap they found in the market for clean, flavorful dressings and sauces. The couple reflects on the emotional challenges of startup life, the importance of product integrity, and their unique approach to family business dynamics. Listeners will be intrigued by their direct consumer feedback methods and the philosophy of using whole-food ingredients in their creations.

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ADVICE

Launch Fast, Learn Cheaply

Don’t wait for a perfect moment; launch a minimum viable product to test real shopper interest.
Use early learnings to iterate cheaply before diving in headfirst.

INSIGHT

First Product Is A Learning Tool

The first product often evolves; early offerings teach you what to keep and change.
Iteration led Sunny from one product to four refrigerated dressings now sold nationwide.

ADVICE

Refuse Ingredient Shortcuts

Avoid compromising product integrity for cost or convenience; stay true to your home-kitchen standards.
Say no to additives and thickeners that you wouldn't use at home.

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#922: Join us as we sit down with Matt & Nora Kramer – co-Founders & CEO of Sunny Fine Foods, a brand that creates fresh dressings & sauces made with only real food ingredients. What started as a passion for home-cooking, quickly revealed a major gap in the market: clean, flavorful dressings & sauces without shortcuts, made with fresh real ingredients – which led the path to developing Sunny Fine Foods. In this episode, Matt & Nora break down their leap from the corporate world to entrepreneurship, the early days of building a brand in their kitchen, lessons learned along the way, & the milestones that led to launching nationwide to stores near you.

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To learn more visit https://sunnyfoods.us or Sunny's products can be found nationwide on the shelves of Sprouts, Whole Foods, Hungryroot and more.

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