The Skinny Confidential Him And Her Show From Stable Career To Creator: What It Really Takes To Build A Brand From Scratch Ft. Matt & Nora Kramer Of Sunny Fine Foods
Dec 29, 2025
Nora and Matt Kramer, co-founders of Sunny Fine Foods, share their journey from stable careers to entrepreneurship. They discuss the unexpected gap they found in the market for clean, flavorful dressings and sauces. The couple reflects on the emotional challenges of startup life, the importance of product integrity, and their unique approach to family business dynamics. Listeners will be intrigued by their direct consumer feedback methods and the philosophy of using whole-food ingredients in their creations.
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Sunday Sauce Habit Became A Business
- Nora started Sunny by making several fresh sauces each Sunday to get through busy weekdays.
- Those few jars transformed exhausted weeknights into homemade meals in minutes.
Launch Fast, Learn Cheaply
- Don’t wait for a perfect moment; launch a minimum viable product to test real shopper interest.
- Use early learnings to iterate cheaply before diving in headfirst.
First Product Is A Learning Tool
- The first product often evolves; early offerings teach you what to keep and change.
- Iteration led Sunny from one product to four refrigerated dressings now sold nationwide.