Model FA Podcast The Power of Intentionality and Consistency with Sam Luke & Lawrence Bearman
In this episode of the Model FA Podcast, David DeCelle sits down with two fast-rising UK advisors, Sam Luke and Lawrence Bearman, to unpack how they're using LinkedIn intentionally and consistently to build real brand authority and drive booked appointments.
They break down what worked early (a lot of outbound messaging), what changed everything (consistent posting), and why boosting top-performing posts can turn "pretty good" organic traction into a serious appointment engine—especially when your content speaks directly to a niche's real pain points (Amazon/AWS professionals and high-performing lawyers).
What you'll learn-
How Sam and Lawrence got started in advice and found their niches
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The "messaging-first" phase vs. the moment posting finally clicked
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What types of content actually resonate on LinkedIn (and why "viral" isn't always the goal)
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Why boosting posts can be a no-brainer after you prove the message works organically
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The role of peer collaboration, accountability, and getting help from specialists to shorten the learning curve
Connect with Sam:
Website: https://www.westminster-wealth.com/
LinkedIn: https://www.linkedin.com/in/samuel-luke-191331213/
Connect with Lawrence:
Website: https://www.westminster-wealth.com/
LinkedIn: https://www.linkedin.com/company/westminster-wealth-management/
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About the Model FA Podcast
The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no "gotchas" or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.
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Our Team:
President of Model FA, David DeCelle
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