Round Table China Say goodbye to algorithmic price discrimination
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Jan 28, 2026 They dig into how platforms use browsing, device and purchase history to set secret personalized prices. They describe cases from hotels to rides where loyalty or account signals led to higher charges. They explain new rules from China and New York that force transparency and ban undisclosed price differences. They explore consumer workarounds, legal cases and the limits of regulation.
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Secret Personalized Pricing Is Being Exposed
- Platforms used personal data to quietly test how much each user would pay online.
- New global rules are forcing transparency and warning labels to break that secrecy.
Widespread Consumer Reports Of Price Differences
- Studies found nearly 40% of online shoppers reported encountering big-data price differences.
- Consumer associations flagged algorithmic pricing as a major consumer-rights hotspot in 2024.
New Accounts Often Get Cheaper Tickets
- Niu Honglin described tests where new accounts got cheaper movie tickets than top-tier members.
- The top-tier member sometimes paid about five yuan more per ticket than a newbie account.