Examples: hotels, rides and movie tickets

Loyalty can be expensive. For years, digital platforms have used your personal data to quietly test the limits of what you will pay. Now, a global crackdown has begun. From China to the U.S., new laws are prying open the algorithmic black box. This emerging transparency promises to challenge the secret math of personalized pricing, a hidden economy built on data. On the show: Steve, Niu Honglin & Yushan