

1001. News - After Dark: Starling's glow-up, Gen Z’s saving streak and WhatsApp moves into SME payments
Sep 29, 2025
Charlotte Crosswell, Chair of Raidiam and expert in open banking, joins Marcin Glogowski, UK CEO of Marqeta, and fintech consultant Sarah Kocianski. They dive into Starling's bold rebranding aimed at improving financial literacy and discuss how Gen Z's saving habits are evolving, influenced by social media. The panel analyzes Meta's new in-WhatsApp payment feature for SMEs, exploring its implications for small businesses. They also reflect on the need for personalized services to meet the demands of younger consumers in a changing fintech landscape.
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Episode notes
First Episode Played On Honeymoon
- Kate's first episode was 371 with Tom Blomfield and she listened to it on honeymoon in South Africa.
- Her husband patiently endured fintech podcasts instead of exploring Cape Town.
Sarah’s Origin Story In Podcasting
- Sarah has recorded 322 episodes of the podcast and remembers being lured from Business Insider to 11:FS.
- Her first recording involved wine, a long chat, and an offer to join the team.
Starling’s Mission-Led Rebrand
- Starling relaunched branding and AI features to promote a “Good With Money” mission and reinvigorate its market presence.
- The aim is to combine financial literacy, AI-driven insights, and partnerships to nudge better money behaviours.