The Town with Matthew Belloni Could Movies Start Skipping Netflix to Go Straight to YouTube?
55 snips
Aug 8, 2025 
Aamir Khan, the celebrated Indian actor and producer known for 'Stars on Earth,' shares his innovative approach to film distribution by choosing to debut his latest project on YouTube over conventional streaming services. He discusses the creative liberation this brings and the importance of accessibility for diverse audiences. Aamir also highlights the financial and strategic shifts affecting filmmakers, emphasizing a balance between theatrical experiences and digital formats. His insights could reshape the indie film landscape and redefine how audiences engage with cinema.
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YouTube's Massive Reach Beats Netflix Subs
- Matt Belloni notes YouTube has roughly 500 million users in India versus about 12 million Netflix subscribers.
- Aamir used that reach to prioritize rental accessibility over a subscription sale.
India Lacks Enough Cinema Screens
- Aamir Khan says India has far fewer cinema screens per capita than China or the U.S.
- He estimates Hindi cinema reaches only 2–3% of the population in theaters.
Internet And UPI Enabled Pay‑Per
- Aamir Khan says widespread internet and UPI payments finally enable pay-per consumption in India.
- He chose YouTube because it reaches virtually every user and supports payments.