Revolutionizing Film Distribution: The YouTube Experiment

Matt is joined by Indian superstar actor and producer Aamir Khan to discuss his bold strategy to release his newest film exclusively on YouTube despite an eight-figure offer from a traditional streamer. He explains how this decision fuels his own creative responsibility for the film, the rationale of sacrificing money for reach, the drawbacks of the presale model, and why there needs to be a stop between theatrical and streaming video on demand (03:23). Matt finishes the show with a prediction about the theatrical release of ‘Hamilton’ (25:42).

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Host: Matt Belloni
Guest: Aamir Khan

Producers: Craig Horlbeck and Jessie Lopez
Theme Song: Devon Renaldo

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