Swisspreneur Show

EP #537 - Imad Abdallah: The One-Customer Rule for Hardware Founders

Dec 17, 2025
Imad Abdallah, Co-founder & CEO of RTDT, shares his journey from studying engineering in Canada and Denmark to developing Aerosense, a revolutionary tech for wind turbine blades. He discusses the hurdles of turning a prototype into a viable product and emphasizes the importance of focusing on one customer and use case early on. Imad also dives into the challenges of fundraising for hardware startups and explains how specific aerodynamic data boosts energy production. His insights offer a candid look at the realities of hardware entrepreneurship in the wind industry.
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INSIGHT

University Prototypes Rarely Ship As-Is

  • Moving from a lab prototype to product often requires rewriting firmware and redesigning hardware for manufacturability.
  • University prototypes frequently need full redesigns to meet industrial reliability and supply-chain needs.
ANECDOTE

The Aerosense Patch Prototype

  • Imad describes a thin wireless patch with sensors stuck to a turbine blade that measures aerodynamic pressures and kinematics.
  • The patch is solar-powered, communicates wirelessly, and aims to boost annual energy production by tuning control systems.
INSIGHT

Small Gains Yield Big Value

  • Small percentage gains in annual energy (1–5%) translate into large NPV increases per turbine over its lifetime.
  • For utility-scale owners, modest efficiency improvements quickly become highly valuable.
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