The Prof G Pod with Scott Galloway Office Hours: Doing Business With Russia, Competing with Industry Giants, and Choosing the Right Hire
Oct 18, 2021
The discussion kicks off with a dive into the ethical implications of tech giants removing a Russian voting app, balancing democracy and corporate responsibility. The conversation shifts to how smaller businesses can carve out a niche to stand tall against industry titans like Amazon. Lastly, Scott offers insights on the hiring dilemma for expanding companies, weighing the benefits of marketing versus business development roles, while emphasizing the importance of building strong product advocacy.
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Tech in Corrupt Nations
- Apple and Google removed Navalny's voting app under pressure from the Russian government.
- This highlights the difficult balance between business operations and ethical considerations in corrupt countries.
Competing with Giants
- When competing against large companies, focus on a specific niche.
- This allows small businesses to excel where larger companies don't prioritize.
Build Evangelists
- Aim to build a group of dedicated evangelists for your product.
- Over-serve these clients to cultivate strong relationships and word-of-mouth referrals.