The Prof G Pod with Scott Galloway cover image

Office Hours: Doing Business With Russia, Competing with Industry Giants, and Choosing the Right Hire

The Prof G Pod with Scott Galloway

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Building Advocacy and Focus in Business

This chapter discusses the significance of cultivating passionate advocates for business offerings and the benefits of a focused product strategy. It addresses the dilemma of hiring in small businesses, emphasizing the choice of business development roles and the crucial role of product quality in customer engagement.

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