The Duct Tape Marketing Podcast Your Google Business Profile Is the Secret to Local SEO
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Oct 22, 2025 Discover how your Google Business Profile is the new frontier for local SEO. Learn why it’s considered prime real estate in the digital landscape. John emphasizes the importance of experience and expertise in content creation to boost your visibility. He offers weekly posting ideas and strategies to leverage AI-driven search results. Get actionable tips on maintaining consistency to build trust and enhance local leads. Plus, a practical four-week plan to audit and optimize your profile for greater success!
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GBP Is A Mini Website
- Google Business Profile is no longer just a directory listing and now functions as a mini website inside Google.
- Treat it as a publishing platform you update weekly to maximize local visibility and trust.
Structured Data Powers AI Visibility
- Google treats Google Business Profile content as structured data that AI and search engines can easily parse.
- Fresh activity like posts, reviews, calls, and directions signals accuracy and relevance to Google.
Show E-E-A-T On Your Profile
- Demonstrate E-E-A-T on your profile by showing experience, expertise, authority, and trust in posts and answers.
- Use Q&A, detailed review responses, and project details to feed authoritative, public content into Google.