Marilyn Capote - 'The Entrepreneurs (Chapter 2): Mastering the Game' #293

Mar 20, 2025

01:16:41

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Episode 293 hosts Marilyn Capote (Business consultant, international speaker & clinic owner) from Arizona, USA.

In 'The Entrepreneurs' mini-series we focus on pioneers in the business world. Our entrepreneurs share their stories of success, failure, life-changing lessons and big decisions that they made. We showcase guests from all sorts of backgrounds to inspire our listeners.

In Chapter 2 we discuss the current global economic volatility and its impact on the aesthetic industry. Marilyn shares insights from her journey in starting and growing successful aesthetic clinics, her experiences with industry mentors, and her transition into business mentorship and keynote speaking.

The conversation delves into building resilient businesses, focusing on the basics, effective use of social media, and the importance of passion and leadership. Marilyn offers valuable advice for new practitioners, emphasizing the need for experience and patience before starting their own business ventures.

00:00 Economic Volatility and Global Impact

01:13 Introducing Marilyn Capote

02:25 Marilyn's Journey into Aesthetics

03:56 Building a Successful Clinic

06:13 Challenges and Resilience in Business

12:12 Hiring and Leadership in Aesthetic Practices

23:55 Adapting to Cultural Differences in Aesthetics

39:39 Assessing the Impact on New and Established Businesses

40:07 Seasonal Trends and Creative Strategies for New Businesses

41:23 Emerging Modalities in the Aesthetics Industry

42:30 Adapting Business Strategies in a Changing Market

43:52 Effective Social Media Strategies and Pitfalls