SPA Girls Podcast – EP307 – Step Up Your Marketing Strategy with Roseanne Cheng (Pt 2)

We’re delighted to welcome back Roseanne Cheng of Evergreen Authors to the SPA for this special two-part interview. In this episode we follow on from Roseanne’s approach outlined in EP306 (go listen if you haven’t already!)

This is another power-packed show with tips that blew our minds!

We cover:
Pinterest marketing secrets for authors
Why doing Less is better
How to create your own marketing plan around what brings you joy
The “bumper sticker test”
Tough truths: Every bestselling author is marketing their books and why
Making conscious decisions about social media and what you can let go

Your author platform and the two vital ingredients every author needs: a website (basic is fine) and a newsletter/email list
How amazon ads work with your marketing strategy – and it’s not just about building your sales
Why data is your secret weapon

And finally, we also discuss how everything, including your book, has a sales cycle.

About Roseanne
Roseanne Cheng is the author of five books including The Evergreen Author: Master the Art of Book Marketing. She worked in publishing as a marketing director in Minneapolis for four years before founding Evergreen Authors, the first of its kind school teaching authors how to create a career as writers.

You can find Roseanne at: https://www.evergreenauthors.com/