How & Why Dunkin' Benelux Is Investing In & Fueling Growth With "Flavor"

EXCLUSIVE: Dunkin' Benelux's Nacho Carnes reveals how they transformed bankruptcy into rapid growth through flavor-focused strategy and data-driven personalization.

From the VusionGroup Podcast Studio at NRF Europe, Nacho shares the remarkable turnaround story with us including:

✅ How "flavor as strategy" differentiates them from competitors

✅ Dubai chocolate donuts and donut printing for personalization

✅ Individual QR code promotions based on customer engagement levels

✅ First-time Digital Out of Home and Connected TV campaigns

✅ Why incrementality beats attribution for measuring true ROI

✅ Breaking down data silos to create unified customer profiles

✅ Company ownership strategy vs. franchising for data control

The transformation: From bankruptcy to weekly growth through cultural research, technology infrastructure, and personalized customer experiences.

🎯 Perfect for: QSR operators, franchise leaders, data strategists, and anyone interested in post-crisis business transformation.

#DunkinBenelux #QSRStrategy #FlavorStrategy #DataPersonalization #RetailTransformation

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