Jason Feifer, Editor-in-chief of Entrepreneur Magazine and author of “Build for Tomorrow,” shares his insights on entrepreneurship and adaptability. He delves into the importance of a solution-oriented mindset in navigating uncertainty. Feifer discusses how change can be embraced for growth, drawing parallels between early automobile innovations and today’s shifts like NFTs. He highlights the necessity of resilience and effective communication as vital skills for entrepreneurs, offering practical wisdom for those looking to thrive in changing landscapes.
Entrepreneurs should start with what people are familiar with to create opportunities for growth.
Entrepreneurs have a vertical thinking mindset, focusing on future growth and innovation.
Deep dives
Key Point 1: Building a Bridge of Familiarity
When introducing something new to people, it is important to build a bridge of familiarity. People are resistant to new things but open to better versions of old ones. Entrepreneurs need to start with what people are already familiar with, understand their needs and problems, and then build from there. By focusing on building value and meeting existing needs, entrepreneurs can create opportunities for growth.
Key Point 2: Vertical Thinking vs. Horizontal Thinking
Entrepreneurs have a different mindset from others. While most people have a horizontal thinking approach, entrepreneurs have a vertical thinking approach. They only do things that serve as a foundation for future growth and are always thinking about how their current efforts drive future efforts. This mindset allows entrepreneurs to constantly evolve, adapt, and innovate, even in the face of uncertainty.
Key Point 3: Selling What You Believe In
Entrepreneurs need to be good salespeople and marketers, but it's essential that they only sell what they genuinely believe in. By focusing on offering products or services that provide value and improve people's lives, entrepreneurs can create trust and authenticity. Selling something you genuinely believe in leads to greater success and satisfaction, even in the face of challenges and judgment from others.
Today's episode of the GaryVee Audio Experience is an awesome interview I had with the editor-in-chief of Entrepreneur Magazine, podcast host, and author of “Build for Tomorrow” Jason Feifer! We discuss the early days of Jason’s career, the inside scoop on his new book, how to grow in the face of uncertainty, what the coolest moment of having a book is, how Jason is learning from the entrepreneurs around him, his favorite part of the book and much more!
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