Content Strategy Insights Sarah Johnson: Moving Content Forward with Content-first Design
Feb 2, 2025
Sarah Johnson, the Principal and founder of Content First Design, shares her insights on the vital role of content in digital product development. She emphasizes how a content-first approach can enhance user experience and engage stakeholders effectively. Sarah discusses the emotional complexities of financial transactions and how innovative design thinking can reshape e-commerce. She also highlights the importance of active listening and community engagement in developing successful content strategies, drawing from real-world examples to illustrate her points.
AI Snips
Chapters
Books
Transcript
Episode notes
Demonstrating Content-First Value
- Show content-first design's benefits through user research after product launch.
- Work with designers, not against them, and use metrics and usability studies.
Digital Experiences as Conversations
- Digital experiences are conversations with users.
- Starting with content is crucial, like having a conversation when you don't know the words.
TIAA Customer Research
- At TIAA, user research revealed customers didn't understand financial jargon.
- Simplifying content and breaking down complex tasks into smaller steps improved metrics significantly.
