Content Strategy Insights
Sarah Johnson: Moving Content Forward with Content-first Design
Feb 2, 2025
Sarah Johnson, the Principal and founder of Content First Design, shares her insights on the vital role of content in digital product development. She emphasizes how a content-first approach can enhance user experience and engage stakeholders effectively. Sarah discusses the emotional complexities of financial transactions and how innovative design thinking can reshape e-commerce. She also highlights the importance of active listening and community engagement in developing successful content strategies, drawing from real-world examples to illustrate her points.
29:38
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Quick takeaways
- Prioritizing content in digital product development enhances user experience and prevents inefficiencies caused by misaligned visual design.
- Johnson advocates for community collaboration among industry professionals to evolve content-first design practices and share best practices.
Deep dives
The Importance of Content-First Design
Content-first design emphasizes the necessity of prioritizing content in the development of digital products. This approach ensures that research, exploration, and evaluation of content requirements inform the structure and user interface, ultimately enhancing user experience. Sarah Johnson highlights that many organizations traditionally prioritize visual design before addressing content, leading to misalignment and inefficiencies. By starting with content, businesses can avoid significant redesigns and better meet user needs, ultimately saving time and resources.
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