Full article and shownotes available at tashcorbin.com/437

If you've got yourself a speaking gig (or want to do more of them in 2025), then it's important you have a strategy to maximise the return on investment from these opportunities...

And if you'd like my advice on how to do it, this podcast for you. Whether you're guesting on a podcast or speaking on stage, I'm here to help you get the most out of your efforts.

... PLUS this is Day 7 of #Tashmas, so you know there's a gift included!

But first: What is #Tashmas?

I do it for both my birthday (1-12 March) and pre-Christmas (1-12 December) every year! You get a daily podcast episode, with a hot tip or practical strategy as per usual… but you ALSO get a present every day! It could be a freebie, a special offer, a competition… something fun every single day.

Let's dive in!

Not everyone in the room is your ideal client

First things first: Whether you're speaking at an event or guesting on someone's podcast, not every person in the audience is your ideal client.

It’s easy to think that everyone should become a follower or buy something from you for the gig to be a success. But that's not the case. Focus on attracting the right people into your business out of that crowd. Identify what makes someone an ideal client for you and aim to bring the right people into your audience, rather than all of them.

The more specific you are about what makes someone a good fit for your business, the more you can tailor your presentation to resonate with them.

Your priority: Get them on your list

Your main goal from any speaking engagement should be to get people onto your mailing list. It’s the best way to build relationships, trust, and eventually, sales. Instead of trying to sell from the stage, focus on getting people interested enough to want to hear more from you. Give yourself a chance to welcome them into your audience and build a relationship before diving into a sales pitch.

Not only will that convert more people into buyers over time, you maximise your connections from the event.

Keep reading and grab the links at tashcorbin.com/437

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