AirPods as Recurring Revenue, Direct Mail’s Revival, and Other Growth Predictions | Mostly Growth

Dec 20, 2025

Dive into a world of thought-provoking predictions, where AI's impact on marketing becomes a focal point. Discover why direct mail is making a surprising comeback in an age dominated by digital. Listen as experts explore the challenges of AI reliability and the monetization of specialized audiences. Uncover standout pricing models, including the intriguing economics of AirPods as a recurring revenue source. This dynamic conversation paints a vivid picture of how our consumption and marketing strategies are evolving.

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INSIGHT

ChatGPT Becomes A Core Marketing KPI

ChatGPT outputs will become a primary product-marketing KPI for many companies.
Executive teams will obsess not just about being mentioned, but about what ChatGPT says about their product.

INSIGHT

AI Syntheses Feel Trustworthy Yet Susceptible

Trust in AI summaries feels higher because they synthesize many sources compared to single lists.
But players will try to game or monetize those outputs, reducing perceived objectivity.

ADVICE

Use Direct Mail To Break Through Digital Noise

Use physical direct mail or gifting to stand out in an AI-saturated inbox.
Target recipients who still rely on mail for business to maximize response rates.

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