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In this episode of the Life Science Success Podcast, we dive deep into the world of health communication with Michelle Bridenbaker, COO of Unbiased Science at Vital Statistics Consulting. Michelle shares her journey from nursing to leadership in health communications, offering insights into the challenges of conveying accurate scientific information in today's media-saturated landscape. She discusses innovative strategies for pharmaceutical companies to effectively reach healthcare professionals and combat misinformation. Michelle also explores the role of digital transformation in health communication and provides a glimpse into the future of scientific engagement. With her unique perspective on balancing regulatory compliance and dynamic audience engagement, this episode offers valuable insights for anyone interested in the intersection of healthcare, communication, and technology.

00:00 Introduction to the Podcast

00:42 Message from the Sponsor

01:16 Guest Introduction: Michelle Burdenbacker

01:39 Michelle's Diverse Career Journey

06:55 Joining Unbiased Science

13:13 Mission and Impact of Unbiased Science

17:09 Challenges in Pharma Communication

21:42 Social Media Strategies for Pharma

25:42 Enhancing Healthcare Communication through Digital Transformation

28:54 Strategies to Combat Health Misinformation on Social Media

35:28 Empowering Healthcare Professionals with Up-to-Date Information

38:55 The Future of Health Communication and AI's Role

45:04 Personal Reflections and Inspirations

48:24 Conclusion and Where to Find More Information

The Surprising Truth About Science Communication in the Digital Age