

Malcolm Gladwell’s theories on podcasting, America, and Joe Rogan
14 snips Sep 19, 2025
Malcolm Gladwell, renowned author and journalist, joins the discussion to share his unique insights on the state of podcasting and narrative audio. He explains why he believes narrative shows are the future, while others lean towards chat formats. Gladwell offers a colorful analogy of Joe Rogan as a 'tightly muscled possum' and expresses skepticism about the internet's power despite his optimism for America. Dive into his thoughts on repurposing audio stories and the evolving landscape of cultural storytelling.
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Podcasting As Career Engine
- Malcolm Gladwell treats podcasting as a career-extending engine rather than just a revenue stream.
- He says podcasts generate ideas, keep audiences engaged, and justify themselves even if not directly profitable.
Podcasts Prevent Career Vanishing
- Gladwell links the decline of late-career journalism roles to industry contraction and unforgiving marketplaces.
- He credits podcasting with allowing mid-career journalists to reinvent themselves and avoid 'vanishing' in their 50s.
Prefers Melancholy Stories
- Gladwell says he is personally optimistic but has a taste for melancholy music and sad stories.
- He prefers to make listeners cry rather than laugh and chooses emotionally heavy podcast topics.