Today's show comes from the most recent DSI Mastermind in which Dr. Mark Costes' CMO took the stage to discuss how we can better track our marketing dollars. Ryan Gross runs the marketing for not only all of Dr. Costes dental practices, but DSI, DSN, and Dr. Addison Killeen's practice as well. On the show today you'll hear him go deep on tracking web traffic, online advertisements, and how he correlates those stats with practice production.
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