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Microsoft Teams Insider
AudioCodes CEO Shabtai Adlersberg - The AudioCodes journey, Hardware to SaaS to AI
Sep 9, 2024
Shabtai Adlersberg, Co-Founder and CEO of AudioCodes, shares the company’s remarkable evolution in the voice industry over 31 years. He discusses the transition from hardware-focused solutions to SaaS and AI integrations. Shabtai highlights the strategic partnership with Microsoft, emphasizing its role during market shifts. He dives into innovative audio technologies for meetings and the importance of leveraging data for personalized solutions. The conversation explores the future vision of AudioCodes, driven by advancements in conversational AI.
36:03
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Quick takeaways
- AudioCodes' strategic evolution from algorithms to integrated products showcases the importance of innovation in establishing industry leadership.
- The company's partnership with Microsoft has been pivotal in their transition to SaaS and leveraging AI for enhanced communication solutions.
Deep dives
Building a Strong Foundation in Voice Technology
The speaker discusses their journey in voice technology, emphasizing the importance of building a strong foundation akin to major companies like Microsoft and Cisco. Their firm started with deep expertise in algorithms and eventually moved up to creating integrated products like gateways and session border controllers (SBCs). This strategic ascent allowed them to become industry leaders, especially in the gateway market, highlighting the role of ambitious innovation and adapting to market needs. The decision to partner with Microsoft around 2010 proved pivotal, positioning the company to benefit from Microsoft's market presence and evolution.
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