Grow Your Video Business 240: A Coaching Session on How to Take Your Business to the Next Level
Welcome to a live episode of the Grow Your Video Business Podcast! There are so many topics that I could cover, but I want to leave that up to my community of fellow video makers. I recorded this episode live on Facebook where you’ll hear me coach others in real-time!
Key Takeaways
Nothing is without its risks, but if you never take any in your business, it will never grow.
It’s not worth it to work with a client who drains your energy. It’s better to spend your energy seeking out the clients you’d prefer to work with.
Finding Prospects With and Without Facebook Ads
We start off this open coaching session with a question about finding prospects with Facebook ads. There are times when Facebook ads make good sense. This is particularly the case when you have a clearly defined market. However, when your potential clientele and their needs are broad, you can’t get your message across with a single video ad.
Although it can be hard when you’re first starting out, referrals are an excellent source of prospects. I recommend approaching past clients and asking them who they know that they think would vibe well with you.
When to Fire that Problem Client
What about high-paying clients that are very demanding of your time? Sure, the money is good, but you have to ask yourself if it’s still worth it. It really comes down to how you feel. If you have clients whose phone call or email you look forward to, then you’re doing something right. If not, then you need to ask yourself why you are putting yourself out there for them.
The fact of the matter is, the sooner you can break up with stress-inducing clients, the sooner you can refocus on growing your business the way you want to.
Who to Hire First
I also discuss hiring your first employee. Every business will have different needs. Every business owner is different as well. Take a good look at what parts of your business you are the best working in and where you could use the most help.
For me, the most valuable first hire would have been an operations and business manager. Now that I have this person on my team, I am able to focus on the parts of my business that I enjoy the most. I also know that everything that needs to be taken care of is being handled.
What burning question do you have about running your business? How do you search for new prospects for your business? Leave a comment on the episode page!
In This Episode:
- Highlights of success from video business owners [5:00]
- Where to find prospects and how Facebook Ads can be part of it [14:30]
- Knowing when it’s time to fire a client [26:00]
- Deciding who to hire first [33:00]
- How to nudge a prospect who is not responding to your proposal [38:25]
- How to move someone from contractor to employee [44:05]
Quotes
“For each of us on our own journey, something that might be small to your eye could make the world of difference for somebody else and be the thing that they need to go to the next level.” [11:02]
“The dream is for us to choose our work. The dream is for us to choose our clients. The longer we spend time with people we don’t want to work with…. It’s just not healthy and we only have so much time.” [27:49]
“I hope that you are growing your own network of other people in this industry who can help you, support you, encourage you, challenge you in the way that you’re thinking. I think that’s just the best way to grow.” [46:42]
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