Sweat Equity 014 - Ex-Nike Marketing Director Reveals Billion Dollar Brand Secrets.
In this episode Alex and Brian sit down with Jordan Rogers, the former Marketing & Brand Director at Nike, who shares his journey from battling addiction to landing his dream role at Nike.
Jordan offers an insider look at Nike's branding strategies, collaborations with renowned athletes like Odell Beckham Jr, and breaks down the complicated world of sports marketing, NIL, and college sports.
This is a must listen for anyone looking to build a world class brand, influencer partnerships, or trying to land their dream job with brands like Nike.
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
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CHAPTERS:
00:00:00 - Introduction and Jordan's Obsession with Nike.
00:05:59 - Creating alignment between your brand and their representatives.
00:11:30 - Should brands ONLY focus on ROI?
00:13:07 - What are the key components of a strong brand?
00:16:21 - Using Ads to build your brand identity.
00:18:48 - The importance of community on Social Media.
00:22:42 - Could Nike ever become a social-first company?
00:27:15 - The Death of the Signature Athlete, and Why are Brands Obsessed with NY and LA?
00:34:41 - Jordan synced up OBJ and Cristiano Ronaldo at Paris Fashion Week
00:40:25 - The frail nature of an athlete's career
00:43:34 - NIL Collectives, and why Young Athletes need to know about them.
00:46:44 - How Jordan and Alex got started by bartering.
00:54:24 - The Death of the NCAA & the future of College Sports.
00:58:37 - Jordan on Johnny Manziel's Pro Day.
01:02:32 - Jordan's Playbook for Up-and-Coming Recruits
01:07:31 - Jordan's message to top high school recruits.
01:10:43 - How do you get a Job at Nike?