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Hackers Incorporated
Predictable mistakes of the developer-turned-founder
Aug 30, 2023
In this podcast, Ben and Adam discuss predictable mistakes made by developers turned founders, including starting with SaaS, selling to consumers and struggling businesses, not pre-selling, assuming people are rational, not choosing a likeable customer, being comfortable with pricing, raising VC, and overfocusing on legal and compliance.
49:03
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Quick takeaways
- Starting with a free offering allows for practicing marketing and gaining buy-in before making sales.
- Begin with selling one-time purchases instead of aiming for a subscription-based model.
Deep dives
Starting with Something Free
One of the main ideas discussed in this podcast episode is the importance of starting with something free when building a software business. The speaker emphasizes that beginning with a free product or offering, such as a tweet, blog post, YouTube video, or podcast episode, allows for practicing marketing, understanding people, and gaining buy-in without the pressure of making sales. It serves as a warm-up to test if people engage and find value in the content, preparing the foundation for future paid offerings.
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Listen to the best highlights from the podcasts you love and dive into the full episode