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Do you use tracking codes on your website? Have you heard of Google Tag Manager?
In this episode I interview Christopher Penn, the VP of Marketing Technology at Shift Communications. His book is titled Marketing Blue Belt and he's also a Google Analytics expert.
Show notes: https://www.socialmediaexaminer.com/181
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode