Discover the secrets of pinpointing your podcast's niche audience! The hosts discuss how focusing on a specific demographic can enhance your content and avoid dilution. Learn valuable tips on using analytics to refine your topics and align them with listener interests. They emphasize the significance of commitment and consistency for success in podcasting. It's about asking yourself what you want to achieve and making sure you deliver valuable content that resonates with your key audience!
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volunteer_activism ADVICE
Choose a Specific Niche
Have a specific target audience before creating your podcast content.
Narrow your niche using analytics and lean into the topics your audience prefers.
volunteer_activism ADVICE
Work Backwards From Listeners
Work backwards from your ideal listener and what they want to hear.
Identify who would buy your product or benefit most from your content and tailor for them.
volunteer_activism ADVICE
Think With The End In Mind
Define what your podcast aims to achieve with the end goal in mind.
If it supports a business, keep content closely aligned with your products or services.
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How can you figure out who your niche is for your podcast and why is it important? Join Ash and Kane in this episode where they answer both these questions and talk all about niches in podcasting.
KEY TAKEAWAYS
Try and have a specific audience in mind before you create your content.
If you have already started, you can start to niche down over time, by looking at your analytics and consumption data.
Think about what content your key audience members want from you and work backwards from this.
What do you want your podcast to achieve? This a question you need to ask yourself so you know who and what to focus on.
If you want to be successful in podcasting consistency is the key as well as choosing a niche that you are passionate about and superiorly knowledgeable about.
BEST MOMENTS
“Most podcasters are too broad, it’s important to have a specific audience in mind before creating content”
“Find and identify your niche”
“Show up every single week at the time you say you’re going to, in 2 years I almost guarantee your success”
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more. Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.