Tiny Marketing: Marketing and Sales Systems for Independent Consultants Ep 161: Stop Shoving 10K Programs At Strangers, Please | Guest Expert: Lori Young
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We map a practical path from cold prospect to confident client using gateway offers and four to six week mini offers. Lori Young shares how to price, scope, and sequence offers that build trust, reduce overwhelm, and convert with integrity.
• defining gateway offers for B2B committees
• moving strategy out of free calls into paid roadmaps
• pricing and scope for mini offers around $500–$1,000
• four to six week sprints that deliver one quick win
• checkpoints, re‑enrollment, and natural upsells
• designing eight to twelve week main offers
• reducing overwhelm by stripping non‑essential content
• AI tool suites and short workshops as mini offers
• meeting buyers at different awareness and trust stages
Lori Young is the founder of On a Mission Brands and the creator of the Offer Mojo Method. With 15+ years of experience, she helps coaches, consultants, and transformation experts build aligned and profitable offer ecosystems—from free lead magnets to premium programs.
In this episode, she breaks down exactly how to create a Mini Offer that:
- Builds trust with new clients
- Delivers fast results
- Opens the door to higher-value services
Want to test your own offer? Lori’s free Offer Confidence Toolkit is a smart next step. You’ll answer 10 questions and get instant insights (powered by AI) to see where your offer shines—and what needs work.
📍 Website: www.onamissionbrands.com
🎧 Podcast: The Offer Mojo Show
💼 LinkedIn: Lori Young on LinkedIn
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Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.
Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!
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