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The Obvious Choice
212 | (HOT SEAT) Get Leads By Planting Your Geek Flag
Apr 26, 2024
Discover how to connect with your ideal clients by geeking out together. Learn about creating themed challenges, building community, and fostering trust through shared interests. Get insights on hosting book-themed fitness challenges and social events for introverts. Join the 5 REPS FRIDAY newsletter for more tips and advice.
15:55
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Quick takeaways
- Connecting with ideal clients through shared interests like themed challenges boosts client conversion rates.
- Building trust in fitness programs requires specificity, familiarity, and community involvement to cater to client needs.
Deep dives
Community Connection through Book Challenges
Ashley, a trainer for burned-out moms, plans to connect with her local community through themed challenges based on popular books. By leveraging her community's interest in book-related activities like book launches, she aims to create fitness challenges tailored to their interests, such as the Valkyrie challenge combining strength, cardio, and nutrition. This strategy aligns with building trust by catering to specific community affinities and offering a unique fitness experience that resonates with their shared interests.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode