Hospitality Daily Podcast Crafting Places Guests Remember: Inside Sage Studio’s Story-First Approach - Walter Isenberg, Sage Hospitality Group
May 30, 2025
Walter Isenberg reveals how Sage Studio uses storytelling to create memorable hotel experiences. He explains how local history shapes branding and engages customers through cohesive narratives. The importance of authenticity shines through as he recounts a personal dining experience, emphasizing that genuine interactions resonate with visitors. There’s a strong call for collaboration within the hospitality industry, encouraging professionals to share insights and work together to enhance customer experiences.
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Story-First Placemaking Approach
- Sage Studio starts placemaking by exploring the history and community roots of a place.
- The muse concept guides storytelling, hiring, training, and customer experience authentically.
Dairy Block's Maker Inspiration
- Dairy Block in Denver draws from its dairy and lumberyard history to inspire a makers' theme.
- The Maven hotel and curated local retail showcase craft expertise and authenticity.
Denver Milk Market Experience
- The Denver Milk Market is a vibrant example of a curated local food collective.
- It combines multiple local venues creating a dynamic dining and social experience.