The Personal Branding Podcast - Brands On Brands Chris Do: Redefining Branding for the Creative Entrepreneur | Ep. 300
38 snips
Mar 26, 2025 
Chris Do, an Emmy Award-winning designer and founder of The Futur, delves into the intricacies of personal branding for creatives. He emphasizes the importance of authenticity over conventional marketing and shares personal stories that reveal the balance between self-promotion and humility. The discussion also covers the evolution from traditional teaching to engaging online content, the importance of community building, and how constructive critique can foster growth. Chris inspires creatives to embrace their journey while staying true to themselves.
AI Snips
Chapters
Books
Transcript
Episode notes
Branding Is Personal Perception
- Branding is a person's gut feeling about a product or person, not just what is told to them.
- Personal branding means showing your unique true self, not fabricating a persona or just trying to sell clients.
Show Your True Self
- People often show only a small, polished fragment of themselves publicly and repress their true self for acceptance.
- True personal branding means showing 90% of your real self, not just 30% or a fabricated persona.
Balance Sharing Positives and Negatives
- People suppress sharing positive achievements due to social norms against bragging.
- Sharing honest success and struggle stories creates a balanced and authentic personal brand.