Behind the Stays

Why She Left Her Successful Career in Accounting to Build a Hospitality Brand in the North Carolina Mountains

Sep 22, 2023
Catherine Morris left her successful career in accounting to build a hospitality brand in the North Carolina Mountains. She found the perfect plot of land through cold calling and created a unique getaway for reconnecting with loved ones and nature. The podcast discusses topics such as finding and acquiring land, maximizing investments and creating memorable stays, the importance of professionalism in hospitality, optimizing views and privacy for getaways, restoring beauty and creating connection, design features and challenges, factors of success and brand authenticity.
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