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Why She Left Her Successful Career in Accounting to Build a Hospitality Brand in the North Carolina Mountains

Behind the Stays

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Factors of Success and Brand Authenticity

The speakers discuss how they achieved success in the hospitality industry by targeting an underserved segment, treating their business like a business, and outsourcing certain aspects while maintaining control over the guest experience. They also emphasize the importance of staying true to their brand and not conforming to popular social media trends.

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