Marketing School - Digital Marketing and Online Marketing Tips What is Google Analytics 4? #2155
Jul 13, 2022
Explore the future of analytics with Google Analytics 4, designed to seamlessly integrate website and app data. Discover how this new tool shifts from session-based to event-based data, enhancing customer journey insights. Learn about the crucial privacy controls, including cookieless metrics, that come with GA4. This transition is essential as Universal Analytics phases out, making it the perfect time to upgrade your analytical capabilities.
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GA4 Overview
- GA4 collects both website and app data to understand the customer journey better.
- It uses events instead of session-based data and includes privacy controls like cookieless measurement.
All-in-One Analytics
- GA4 is a comprehensive analytics tool for all channels, including websites and mobile apps.
- It's designed to connect everything under one tool.
Switch to GA4
- Start using Google Analytics 4 (GA4) soon.
- Universal Analytics will stop processing data on July 1, 2023.