
The GTM Podcast
How to Motivate Your Team and Lead by Example in a Period of Crisis with Ben Dietz
Apr 11, 2023
Ben Dietz, general manager of Mintel, discusses the challenges they faced during the pandemic and how to lead in a crisis. He emphasizes the importance of trust, support, and feedback in motivating a team. They also explore the concept of leadership and highlight influential figures in the guest's life.
23:26
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Quick takeaways
- Prioritizing customer support and exceptional service is vital during times of adversity, fostering loyalty and retention.
- Embracing tough challenges as opportunities for growth and seeking advice from peers enables leaders to adapt and develop.
Deep dives
Mintel's Role in Consumer Behavior Insights
Mintel partners with consumer-facing brands to understand trends driving consumer behavior and demand. By analyzing these trends, Mintel helps brands innovate products and develop effective messaging strategies. For example, Mintel identifies the trend of hyper fatigue and advises brands on how to provide stress relief solutions, like fragrance products with stress-reducing benefits. Mintel's business spans multiple continents, with a strong presence in the Americas, Europe, Middle East Africa, and Asia Pacific.
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