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How to Motivate Your Team and Lead by Example in a Period of Crisis with Ben Dietz

The GTM Podcast

CHAPTER

Understanding Consumer Behavior and Innovating with Mintel

This chapter explores how Mintel partners with consumer-facing brands to analyze consumer behavior and foster innovation. It highlights Mintel's collaboration with fragrance manufacturers to develop stress-relieving fragrances as an example of their impactful work. Additionally, it mentions Mintel's global presence and the company's size.

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