ABA Journal: Legal Rebels How in-house counsel are increasingly turning to generative AI
Nov 12, 2025
Jason Brown, CEO of the Association of Corporate Counsel and veteran in-house lawyer, dives into the rapid adoption of generative AI among in-house counsel. He reveals that over half of in-house lawyers are now utilizing AI, enhancing efficiency and reducing reliance on outside counsel. Jason discusses the shifting landscape of legal fees and how AI can redefine value in legal services. He emphasizes the importance of responsible AI use and shares insights on the future impact of AI in legal operations, comparing it to the internet revolution.
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Rapid Uptake And Strategic Motives
- Generative AI adoption among in-house lawyers has more than doubled in a year, reaching over half of respondents.
- Two-thirds use it to rely less on outside counsel and push for different legal pricing models.
Career Path From Firm To ACC CEO
- Jason Brown described a 25-year legal career including 22 years in-house and deep involvement with ACC volunteering.
- He framed his CEO role as a continuation of strategic legal leadership rather than abandoning practice.
Which Work Moves In-House Versus Outsourced
- Many routine, repetitive legal tasks historically outsourced have migrated in-house for cost and efficiency reasons.
- Complex matters like major M&A and large-scale litigation still commonly require outside counsel.