A.J. Gordon runs Gordon Aluminum in Schofield, WI, a company that was founded by his grandfather, passed to A.J.’s father, and eventually to A.J. himself. The company has a fascinating story told in great detail that includes machines breaking down, closing business lines, multiple recessions, and a lightning strike that set fire to their offices and burned their computers and data, forcing them to start from scratch.

This is a story about a company and family’s will to survive, rebuild, flourish, and constantly improve. We also talk about lessons passed down to A.J. by his father and grandfather, what he’s teaching his kids from his experience, and the stress and excitement in running a company with a storied history.

For the full episode transcript and more information, visit alexbridgeman.com/podcast.

I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.