105 | The Bar Under Their Palm: Federico Riezzo on London 90's Cocktail Golden Era and Why Service Beats Technical Skills

In this episode, Chris Maffeo talks to Federico Riezzo, hospitality veteran and founder of Villa Mamo (a Villa in Tuscany), about London's cocktail renaissance and why human connection beats technical skills in bartending.

Federico shares his experience at legendary London cocktail bars like The Pharmacy, Lab, Sketch, and Sanderson Hotel during the cocktail revival of the late 1990s and early 2000s.

Learn how exceptional bartenders combined technical excellence with infectious energy to create welcoming environments that prioritize guest experience over complex mixology.

Chris and Federico explore how service philosophy transforms bartenders into "gatekeepers of sales" through trust-building techniques like spirit sampling and storytelling.

Discover practical hospitality strategies that create memorable bar experiences, generate customer loyalty, and drive organic word-of-mouth marketing in the cocktail industry.

Perfect for bartenders, bar managers, hospitality professionals, cocktail enthusiasts, and anyone interested in London's cocktail history and modern bar service excellence.

Timestamps

• 00:00 Introduction and Villa Mamo Overview

• 08:15 London Cocktail Renaissance Era

• 16:30 Service Philosophy vs Technical Skills

• 24:45 Trust-Building Through Sampling

• 32:20 Munich Bar Experience Example

• 37:46 Gatekeepers of Sales Concept