Ecommerce Playbook: Numbers, Struggles & Growth

We Ranked Every Employee—Here’s What Happened!

7 snips
Mar 6, 2025
Dane Sanders, VP of Employee Development & Performance at Common Thread Collective, dives into the game-changing concept of ranking employees. He discusses the creation of the Key Employee Index, a scorecard that blends objective performance metrics with cultural fit. The conversation reveals how this approach has unexpectedly boosted team morale and company culture. By focusing on who drives results, Common Thread Collective is cultivating a high-performance environment and effectively retaining top talent. Clarity, it seems, creates opportunities for growth!
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ANECDOTE

CTC's 2022 Challenges

  • Common Thread Collective (CTC) faced challenges in 2022 due to changing market dynamics.
  • This led to layoffs and a need to identify and retain key employees.
INSIGHT

Customer-Centricity

  • Shifting from employee-centricity to customer-centricity fostered a stronger sense of belonging.
  • This change created a collective purpose, driving both employee satisfaction and business success.
INSIGHT

Motivation Shift

  • Optimizing for employee pleasure creates short-term motivation.
  • Focusing on customer happiness fosters long-term motivation and organizational growth.
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