My First Million When everything works, you learn the wrong lessons
541 snips
Jan 15, 2026 
Nick Huber, an entrepreneur known for his ventures in real estate and staffing, shares candid insights on the lessons learned from his biggest business mistakes. He discusses the pitfalls of overconfidence and the costly rebranding of his company that led to lost traffic. Nick also offers a masterclass on hiring international talent, providing actionable tips on sourcing and assessment. He emphasizes focusing on one successful growth channel over diversifying too soon and highlights hidden opportunities in low-competition trades like roofing.
AI Snips
Chapters
Books
Transcript
Episode notes
Buying Somewhere And The Name Change
- Nick negotiated to buy Somewhere instead of letting Andrew Wilkinson acquire it, raising capital and structuring seller financing.
- After acquisition they changed the name, bought somewhere.com for $400k, and lost about 300 leads/month from SEO disruption.
Twitter Algorithm Shock After Elon Buy
- Elon Musk buying Twitter changed the algorithm and wiped out much of Nick's ability to send traffic from his personal brand.
- Tweets that once drove hundreds of leads stopped producing referrals overnight.
Practical Framework For Hiring Worldwide
- To hire globally, post targeted LinkedIn job ads in Colombia, Brazil, South Africa, and the Philippines with $100/day for five days.
- Filter applicants by typing speed, request a one-minute intro video, and give task-based paid assessments to pick top performers.
