Marketing Against The Grain

DeepSeek R1: The FREE AI That's Beating OpenAI’s o1 Model

Jan 23, 2025

Discover the rise of DeepSeek R1, an open-source AI model that's shaking up the marketing intelligence scene with its surprising capabilities. This innovative tool rivals major players like OpenAI, but at a fraction of the cost. Learn how marketers can tap into its advanced features to unlock valuable insights and optimize campaign strategies. From analyzing performance trends for specific industries to reimagining how businesses approach marketing, this conversation is a treasure trove for anyone looking to leverage AI in their efforts.

15:21

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Quick takeaways

DeepSeek R1's open-source model democratizes AI access, offering comparable intelligence to OpenAI's options at a fraction of the cost.

The practical applications of DeepSeek R1 enable marketers to optimize campaigns through data-driven insights and tailored recommendations effectively.

Deep dives

Introduction of DeepSeek R1

A significant AI launch has emerged from a Chinese company, introducing the DeepSeek R1 model, which is completely open source and free to use. This model offers capabilities comparable to leading models from OpenAI and others in terms of intelligence and reasoning. While big players in the AI space have opted to keep their models closed-source, DeepSeek maintains the original vision of democratizing AI technology by making it accessible to all. This positions DeepSeek as a valuable alternative for users hesitant to invest in costly models like OpenAI's offerings.

Unveiling DeepSeek R1: A Game-Changer in Open Source AI

7min

Harnessing Open Source AI for Marketing Insights

5min

Ep 295

Is open source AI the future of marketing intelligence?

Kieran dives into one of the most surprising AI launches of the past year and its implications for marketers everywhere. Learn more about how DeepSeek-R1, an open-source AI model from China, rivals the major players in intelligence and reasoning, the game-changing affordability of this new model, and how to leverage it to supercharge your marketing campaigns with real-world tactics and insights.

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