Behind the Success of KenKen: An Interview with Robert Fuhrer

Robert Fuhrer explores his years-long journey in the toy and game industry in this interview. He reminisces about the many experiences that shaped his career from early exposure to the toy industry, his first creation, his various partnerships and ventures and how he ended up being the owner of the popular puzzle game, KenKen. His journey reflects the crucial importance of relationships in business, being outspoken about opportunities, and taking on ventures with undefined outcomes. Fuhrer also talks about his experience with marketing and fiercely competitive business models and gives some sage advice to aspiring game developers.

Play KenKen:

https://www.kenkenpuzzle.com/

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• (00:00) - Robert's Journey in Toy Industry
• (08:56) - Navigating Japanese Business Cultural Differences
• (15:48) - Pitching Toy Ideas in Japan
• (26:54) - Design's Impact on Game Success
• (35:23) - Introduction to KenKen Puzzle Game
• (42:09) - Meeting Will Shortz and Introducing KenKen to the New York Times
• (52:31) - Launching in The Times UK
• (55:27) - Securing Rights and Trademarking KenKen
• (59:43) - Building the Online Version of KenKen
• (01:04:35) - Business Model and Revenue Streams
• (01:09:51) - Company and Team Size
• (01:11:53) - Advice for Entrepreneurs

Check out our brainy games:

Sumplete - https://sumplete.com
Kakuro Conquest - https://kakuroconquest.com
Mathler - https://mathler.com
Crosswordle - https://crosswordle.com
Sudoku Conquest - https://sudokuconquest.com
Hitori Conquest - https://hitoriconquest.com
Wordga - https://wordga.com