Scaling Success in the Vacation Rental Industry with Julie George

Dec 14, 2023

37:55

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In Episode 60 of STR Data Lab, Jamie Lane welcomes Julie George, a successful vacation rental manager, author, coach, and all-around industry expert. Julie recounts her impressive journey in the short-term rental industry, where she scaled her business from a single property in Cairns, North Queensland, to a portfolio of 130 properties within three years, generating over 8 million dollars on Airbnb. In 2019 she sold her entire portfolio and transitioned her focus to education and mentoring, guiding property managers worldwide in scaling their businesses and navigating unforeseen challenges.

Julie shares her unique business approach of relying on co-hosts for managing properties in various geographical locations, the importance of dynamic pricing, and the trends she sees burgeoning in the industry. She stresses the importance of implementing efficient systems and the philosophy of 'keeping it simple' to avoid overcomplicating growth, especially with the plethora of new technologies available. Jamie and Julie also explore the industry's shift toward mid-term rentals and boutique hotels, highlighting the need for a clear understanding of target markets.

Julie also sheds light on the upcoming STR wealth conference, painting it as a high-energy meeting hub for industry enthusiasts. Julie also offers free ebooks of her book 'Million Dollar Host' and a 15-minute Zoom call to the first five listeners who connect with her on social media.

Don't miss this informative episode filled with valuable insights and tips for success in the vacation rental industry!

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Connect with Julie:

https://linktr.ee/milliondollarhost

https://www.instagram.com/milliondollarhost/

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Signup for AirDNA for FREE👇

https://app.airdna.co/data

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Connect with Jamie on LinkedIn and Twitter:

LinkedIn: https://www.linkedin.com/in/jamiehlane/

Twitter: https://twitter.com/Jamie_Lane