These Social Posts Get the Best Clients

Oct 19, 2023

Listen to Mannat, a typographer from India, as she seeks advice on attracting her ideal clients on social media. Get insights into key social media strategies for building an online presence and attracting the right clients. Discover the challenges of targeting retail clients for typography services and explore the success stories of calligraphy and typography artists. Learn how to monetize your typography skills and find a balance between artistry and entrepreneurship.

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Introduction

00:00 • 4min

The Challenges of Starting a Business and Working with Different Clients

04:25 • 5min

Specializing in Typography for the Retail Market

09:36 • 13min

Calligraphy and Typography Artists: Success Stories and Marketing Tips

22:39 • 8min

Turning Typography into a Profitable Business

30:41 • 6min

Gratitude and Anticipation for Future Encounters

36:53 • 3min

On today’s show, we talk with Mannat, a student calling from India, with questions about her freelance business.

Mannat is a typographer—she works with lettering and fonts.

But every time Mannat posts her work on social media, she gets packaging design clients and others who don’t match her target audience.

This leaves Mannat asking, “what exactly should I be posting on social media to attract my ideal client?"

We walk her through a few key social media strategies that’ll also help you build your online presence and attract the right clients on social media.

(This episode originally aired May 20, 2021)

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