Coach Business 190: [Live Coaching] Email Marketing Strategy with Laura Jurgens
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Apr 16, 2025 Laura Jurgens, a Sex, Relationship, and Embodiment Coach, takes listeners on a journey to revamp their email marketing strategies. She emphasizes authenticity, encouraging coaches to connect genuinely with their audience and shed perfectionism. The discussion tackles common challenges in converting subscribers to clients, highlighting the importance of trust. Laura also shares actionable tips on crafting engaging content that normalizes conversations around intimacy and sexuality, ultimately enhancing the relationship between coaches and their email lists.
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Struggles With Email Engagement
- Laura Jurgens feels like she's "shouting into the void" with her email list and gets low engagement. - She finds consistency easier in podcasting than in email marketing due to relationship challenges with her list.
Privacy Shapes Audience Engagement
- Laura's coaching niche involves intimate topics, so people prefer private, discreet communication. - This may hinder public engagement like email responses but builds deep bonds via private channels.
Align Email Strategy With Values
- Make firm choices and align your email mindset with your values to overcome fear of intrusion. - Welcome your list warmly, focus on caring relationships rather than overthinking messaging perfection.