#036 Brand Love: Meaningful Customer Connection

We've come to the third and final part of Brandon's Brand Trilogy. After discussing how you can make your brand stick out from its competitors and effectively convey its message, we're going to look at the big—and little—things you can do to really resonate with your customers and make them spread the word about what you have to offer.

In this episode, Brandon lays out five steps for going above and beyond to make the best possible impression on your customers, as well as some technical suggestions for how you can improve customer communication.

The Finer Details of This Episode:

• Why it's necessary to go above and beyond when making a mark on your customers these days.
• Actions speak louder than words, so consider how little deeds make a bigger impact on your customer's impression of you than any story or mission statement.
• How the Internet makes it easier for brands to spread word-of-mouth and stay relevant these days.
• Think about the massive, far-reaching improvements you can make to your product or service rather than incremental changes.
• What is your biggest strength? Figure out what that is and lean into it.
• Consider what you would really like a customer to say about you and your product, then what you could do to match or exceed their vision.
• Be sure to invest in a good CRM (customer relationship management) interface.

Quotes:

"Take action every day to provide value to your customers."

"What you do matters much more than what you say or think."

"What is the actual thing that matters to someone that you can change right now?"

"You have to have that mindset that there can be a big difference made in your business."

"There are so many ways to be timely, relevant and engaging that your customers will notice."

Links:

Visit Brandon's website at www.BrandsOnBrandsOnBrands.com

Sign up for coaching at www.BrandsOnBrandsOnBrands.com/apply

Join the Brand Growth Community on Facebook at www.brandonbrands.com/community

And please leave a rating and review on iTunes!