In this episode, Steve Fretzin and Marsha Redmon discuss:

Using presence and thought leadership to build your practice.
The worst mistakes people are making when communicating digitally.
Diminishing attention spans and strengthening your messaging.
The breadth and depth of thought leadership.

Key Takeaways:

If you are on camera, you have authority as you are speaking if you speak with presence and authority.
Look at the camera when you are on a Zoom meeting. It makes the other party feel like you are speaking directly to them and connecting with them.
Make your point, then get to the details.
You are not leaving money on the table if you niche down. It makes you specific enough that people understand what it is that you do.

"People want useful, targeted, practical information from people that are qualified to give it to them. That's what thought leadership is." — Marsha Redmon