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The Agency Profit Podcast

How to Leverage M&A as a Growth Strategy for Your Agency, With Matt Bodnar

Jul 10, 2024
Experienced entrepreneur Matt Bodnar discusses leveraging M&A for agency growth, emphasizing creative deal structures and the independent sponsor model. He shares insights on cross-selling opportunities, roll-up dynamics, and the impact of AI on agency valuations. Matt also highlights the benefits of strategic acquisitions for growth and investment opportunities.
38:28

Episode guests

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Quick takeaways

  • Larger businesses offer enhanced growth opportunities and strategic advantages for agencies.
  • Innovative deal structures tailored to the other party's needs facilitate successful mergers and acquisitions.

Deep dives

Bigger Deals Are Easier to Run and Grow

When acquiring larger businesses with higher EBITDA, it becomes easier to run and grow them effectively. The additional resources available allow for more investment in growth initiatives, providing room for more strategic endeavors. Larger businesses offer a more robust foundation for operations and growth, making them appealing deal targets.

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